Our studio is what keeps us honest and humble as entrepreneurs.We study humans, uncover needs and prototype ideas.There's a lot of failure and a lot of learning.
Elaborated over ten years of experimentation and still evolving.
We try to be present in our conversations, relationships and surroundings. It may look like we are not working.
Read the waves
Markets are like waves. We study patterns carefully, the size, the movement and the other surfers.
Date your ideas
Don't marry them yet, just get to know them. What exactly do you like about them? Is this the right idea for you?
Align the team
Life goals, energy, problem solving and capacity to learn. These are some of the things we consider important.
A prototype is anything we can build that helps us better understand a user or problem or need.
Enter the market
Timing is not important, it's everything.